Experience

Professional Experience

Five brands, one focus: measurable growth through SEO, Shopify and performance marketing.

Feb 2026 — Present
Digital Marketing Executive · HEITS Pvt. Ltd
Own SEO, content and paid acquisition. Technical SEO audits, GA4/GSC reporting and full-funnel campaign management for B2B and IT services clients.
- Technical SEO audits and Core Web Vitals fixes across client sites
- Keyword research, content clusters and internal linking strategy
- GA4 + Google Search Console reporting and conversion tracking
Aug 2025 — Jan 2026
Digital Marketing Manager · PRKR Retail Pvt. Ltd
Led digital strategy for retail D2C brands. Managed Shopify websites www.popnaari.com and www.laaki.co, overseeing SEO, paid social, paid search and performance reporting.
- End-to-end Shopify marketing and ecommerce growth strategy for Pop Naari and Laaki
- Meta Ads, Google Ads budget allocation and creative testing
- Shopify store management, catalog optimisation and conversion tracking
- Monthly performance reporting and stakeholder coordination
July 2024 — July 2025
Digital Marketing Executive · INTOOBOX
Shopify website growth: product page SEO, collection architecture, schema markup and performance marketing for D2C expansion.
- Shopify SEO: metadata, schema, collection and product architecture
- Meta Ads creative testing and retargeting funnels
- CRO on product, collection and checkout pages

Certifications

Credentials that back the work.

Digital Marketing Certification

Tech Mahindra Foundation · 2024 (Feb – June)

View skills Services Hire me