Case studies
Every project below started with an audit and ended with a number — traffic, leads, ROAS or conversion rate.
Client websites
Live websites optimised for search, speed and conversion across IT services and D2C ecommerce.
SEO strategy, content structure and technical optimisation for an IT services and B2B consulting website.
Improved search visibility and qualified organic traffic for IT services queries.
Visit live siteFull on-page and technical SEO overhaul for a growing ecommerce marketplace — keyword mapping, metadata rewrites, internal linking and indexation clean-up.
32% organic traffic growth and 45+ keywords ranked on page one.
Visit live siteTechnical SEO, content optimisation and Core Web Vitals improvements for an IT services company website.
Better indexation, faster pages and stronger rankings for service keywords.
Visit live siteShopify store design, collection architecture, product page SEO and performance marketing for a D2C brand.
Improved product discoverability and conversion-focused shopping experience.
Visit live siteBuilt and optimised the Pop Naari fashion Shopify storefront: collection architecture, product templates, SEO and conversion-focused merchandising.
25% lift in conversion rate after CRO and page-speed work.
Visit live siteDesigned and launched the Laaki lifestyle Shopify store with SEO-first product pages, collection structure and site-speed fixes.
Stronger organic rankings and improved checkout flow for lifestyle shoppers.
Visit live siteShopify store setup, design and SEO for a D2C brand — from product page structure to technical clean-up.
Clean, fast storefront built to rank and convert from day one.
Visit live siteShopify store design and SEO for a wedding-focused ecommerce brand, with category structure and product page optimisation.
Search-friendly store structure and improved product page experience.
Visit live siteCase studies
Deeper dives into the strategy, tools and outcomes behind standout projects.
Full on-page and technical SEO overhaul for a growing ecommerce marketplace — keyword mapping, metadata rewrites, internal linking and indexation clean-up.
32% organic traffic growth and 45+ keywords ranked on page one.
Built and launched Pop Naari and Laaki storefronts: collection architecture, product templates, app clean-up and conversion-focused merchandising.
25% lift in conversion rate after CRO and page-speed work.
Full-funnel Meta Ads programme with creative testing matrix, lookalike audiences and instant-form optimisation for B2B and D2C offers.
200+ qualified leads and 28% ROAS improvement.
Crawl-based audit covering indexation, canonicals, redirects, schema, sitemaps and Core Web Vitals with a prioritised remediation roadmap.
Core Web Vitals moved into the green; crawl errors down to near zero.
Product and collection page optimisation at scale: title formulas, unique descriptions, Product & Breadcrumb schema and image alt coverage.
Richer SERP results and higher CTR on money pages.
Topic clusters, editorial calendar and AI-assisted production workflow mapped to search intent across the buyer journey.
Consistent publishing cadence feeding compounding organic growth.
